Incremental / Relative Pricing
complete
Renaud Teasdale
This feature changes how option costs are displayed. When selecting an upgrade, the displayed price reflects only the additional cost relative to the base answer.
For example, if upgrade B is chosen, priced at $100, the displayed price would be "+$30", indicating the incremental increase from the base option (A) of $40. This approach allows users to easily see and understand the extra cost of each specific upgrade compared to the base model, facilitating a more informed decision-making process in customizing their system.
There would be no price next to base Option A, since it’s included in the default configuration.
This feature also enhances the focus on the value of each option within the context of the system, rather than encouraging external price comparisons. For instance, in the case of graphic card upgrades, customers are less likely to seek external benchmarks, such as the retail cost of a graphic card on platforms like Amazon. Instead, they are guided to consider the relative value and cost of the upgrade in relation to the system's base configuration, promoting an assessment based on system integration rather than isolated product pricing.
Renaud Teasdale
complete
Renaud Teasdale
planned
Renaud Teasdale
under review