Current behavior in this case is that the "add to cart" button adds an item to the cart with the "default" options and without compelling the customer to actually customize the product. This is illogical for a product that is intended to be customized. The work-around is to disable the "quick add" button; but, this means that my customers must now perform two steps (1: first click into the product, and then 2: click the customize button) and means that any of my products that do not require customization to order lose the one-click purchase option from the collection view(s). As such, this work-around is clearly an impediment to conversions and a more elegant solution is deemed necessary. It would be advantageous if kickflip could redirect these "add to cart" buttons to instead show a "choose options" button (as occurs when a product is using Shopify's variants) in the collections view (I'm using the Shopify Dawn theme) and have that button then open the product page with the configurator active (e.g., jump to letting the customer configure the product in one click).